Research Consultant
Research project on crime reporting portal, London, UK, 2023
- Collaborated with Salesforce and Merseyside Police in a research team, conducting an A/B test for an online crime reporting portal. Explored the impact of its design on participant satisfaction and concluded that user experience and trust in police predict satisfaction.
- Produced a comprehensive 53-page report, incorporating findings from statistical tests (t-test, ANOVA, linear regression) and Natural Language Processing on participants’ qualitative feedback to produce wordclouds by using R and Python.
